About: Irina Smith

Personal shopper, stylist in London and online. Fashion blog. Fashion Direction works with designer brands, High Street shops and vintage items. Also, we are able to choose a wardrobe for you online via email, selecting items from online shops.

Recent Posts by Irina Smith

Pleated skirt

Pleated skirt is a must have in every wardrobe because it can be worn all year round, from summer to winter and for many years it's still fashionable. Combine it with knitted cardigans and jumpers or vest top, blouse or utility shirt - it all will work well together. Pleated skirt transformed from classic shape to wide or narrow width, colourful and blank. Pleated skirt stays...

Summer essentials for him

Gentleman summer capsule wardrobe is combined by chinos, shorts, blazer, basic T-shirts, Polo-shirts, sleeveless shirt and essential moccasins, plimsolls and boat shoes with no socks on. The secret is that summer casual shoes must be worn with no show liner socks.

Add the straw hat and you will get that gentleman on vacation look on any budget!

Dior secret garden

Are you going to a garden party? Well, Christian Dior just released the Secret Garden IV campaign photoshoot by Steven Klein featuring singer Rihanna and taken in Versailles Palace and it's garden.

The theme is a mystery, midnight fairy tale where Rihanna wandering around the empty palace and it's legendary garden.


Essential Breton top

From Coco Chanel to John Galliano, from Audrey Hepburn to Kate Middleton top Breton is one of the favorite casualwear items in every wardrobe from summer to winter and vice versa. Breton top inspired by British and French sailors and their Breton tops, then adopted by fashion and became an iconic look of Coco Chanel. Then Breton top was often seen in movies and...


Are you a jankie? Then this edit is definitely for you! I can't get enough of this Moschino Autumn-Winter 2014/2015 collection inspired by McDonald's and fast food. However, they are not the only one who adore junk food. Alone with Moschino, Anya Hindmarch, Charlotte Olympia and high street brand Asos were spotted to have some similare items in their range. Many celebrities felt in love with...

Dior Tie Dye makeup

Summer is almost there, and it means that not just outfits but also makeup is getting brighter, bolder and colorful. Forget your dark and smoky eyes for now and say hello to colorful makeup! Christian Dior released their makeup summer collection 2015 'Tie Dye'. As in previous Dior makeup collections, it includes their signature Diorskin Nude blush in two shades, 5 Coleurs eyeshadow palette in both, colorful...

Chanel Mediterranee

Once again Chanel introduced their traditional makeup summer collection 2015. this time they called it 'Mediterranee' which translated from French as Mediterranean. As in previous collections, you can see find there signature Chanel powder in camellia shape, Chanel Le Vernis nail varnish and the Rouge Coco Shine hydrating sheer lipshine to get your vacation glow look. Chanel-makeup-summer-collection-2015-Mediterranee

Copy Kate

It's not a secret that Kate Middleton effect so powerful that she's got many fan clubs, copycates and replicates. Items she's wearing are sold out within a few hours.

However, surprisingly enough some celebrities owns Kate's wardrobe items too. Sometimes it happened by accident and they are spotted wearing them even before Kate like Kim Kardashian in Alexander McQueen dress or Princess...

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