About: Irina Smith

Personal shopper, stylist in London and online. Fashion blog. Fashion Direction works with designer brands, High Street shops and vintage items. Also, we are able to choose a wardrobe for you online via email, selecting items from online shops.

Recent Posts by Irina Smith

Dress for Empress

You can like her or not, but you can't ignore the fact that the Duchess of Cambridge style is becoming more and more sophisticated year after year. And of course, her dresses are always in the center of fashionistas attention.

Princess Kate combines designer and high street clothing and known for her habit to reuse and recycle her sold out wardrobe. I...

Spring Summer 2015

Christmas shopping and Christmas sale is just about over and further reductions have been done, however most of brands already released the upcoming Spring/Summer 2015 advertising campaigns. Some of them like Givenchy, Roberto Cavalli and Versace featuring celebrities in their adverts which are Julia Roberts, Nicki Minaj and Madonna. Some of them chose 70's boho and folk style like Chloe and Saint Laurent. Saint Laurent created...

Top coat

As soon as the Princess's Kate wardrobe is an extremely popular fashion topic so today I want to show the her coats selection she was wearing this year. As soon as now is winter, coats article can be useful especially because most of them are available for purchase online and on sale.

As always traditionally HRH Duchess of Cambridge picked up her...

Cruise collection 2014

Cruise collection, also known as Resort collection originally has been designed by luxury fashion brands as a capsule collection for wealthy customers who went to a beach holiday in a winter. Traditionally Cruise collection made of bright colours with tropical pattern.

Nowadays winter vacation on a beach isn't luxury anymore that's why so many high street brands release holiday range in a winter....

Christmas makeup

It's only November but some companies have already surprised us with new Christmas beauty collections. Dior released the 'Golden Shock', Chanel created their 'Collection Plumes Precieuses de Chanel' and Burberry made their 'Winter Glow'. All of them have different philosophy but theirs statement is you can look incredible regardless of the time of the year.


Statement clutch

There are so many ways to show off your personality: statement necklaces, statement shoes, scarves, sunglasses... but also you can express yourself by statement clutch. You whole outfit can be ordinary with no pattern. But statement clutch bag will give you that much needed fashion statement. It also can change your occasion look: from casual to evening one. Just swap you day tote to statement...

Made in Chelsea

Chelsea boots, also known as Dealer boots, Jodhpur boots or Paddock boots were created for horse riding in Victorian era in England and since then have been adopted by both, men and women fashion. Fans of Chelsea boots were the Queen Victoria, The Beatles and many other celebrities. Classic Chelsea ankle boots are made of leather with elastic side parts with no zip or laces so...

Trench coat

And once again is trench coat is back on streets. This is raincoat cotton waterproof coat came from the army clothing, but has been adopted by fashionistas and very soon became an essential item in wardrobe year after year. The invention of the trench coat has been claimed by both British designers Burberry and Aquastucum. Nevertheless there's no doubt that by the time trenchcoat became...

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